Why Is Proper
Pricing So Crucial,
Especially In The Very Beginning?
Source: National Association of Realtors,
SRG Pre-Listing Information Package
can be costly!
Realtors are working with buyers who have seen
what is currently on the market and are waiting for
something new to be listed. Therefore, most activity
will take place in the first 45 days of a listing.
Your house will most likely receive it's highest and
best offers during this time.
After that initial period, the only
people to look at yur hme will be new buyers in the
marketplace, who are many fewer than the initial pool
to whom your property was first introduced.
Will . . .
Reduce Sales Associates Activity
Agents won't show if they feel it's priced too high.
Reduce Advertising Responses
Potential buyers will be looking for certain types
of homes in a price range.
Lose Interested Buyers
They will feel they should be getting more for the
Attract The Wrong Prospects
They will be comparing it with properties that are
bigger and more valuable homes.
Buyers make offers based on what properties are
available to them.
Helps The Competition
A high-priced home makes the others look like a
Extend Marketing Time
Most of the time the price ends up lower than what
it could have been to start with.
Mistakes Sellers Make:
Basing value on . . .
- the original cost of home
- the cost to re-build it today.
- the investment in improvements
- personal attachment
- unreliable information from others
Is Your Price
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