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CONTACT GLENDA

Glenda DuBose
CRS, GRI
Keller Williams Realty
101 E. Old Settlers Blvd. Suite #190
Round Rock,TX 78664
Cell: 1-512-970-1057 FAX: 1-512-930-3482
E-Mail Glenda




WHY IS PROPER PRICING SO CRUCIAL

Why Is Proper Pricing So Crucial,
Especially In The Very Beginning?
Source: National Association of Realtors, SRG Pre-Listing Information Package

Overpricing can be costly!
Realtors are working with buyers who have seen what is currently on the market and are waiting for something new to be listed. Therefore, most activity will take place in the first 45 days of a listing. Your house will most likely receive it's highest and best offers during this time.

After that initial period, the only people to look at yur hme will be new buyers in the marketplace, who are many fewer than the initial pool to whom your property was first introduced.

 

OverPricing Will . . .

    Reduce Sales Associates Activity
    Agents won't show if they feel it's priced too high.

    Reduce Advertising Responses
    Potential buyers will be looking for certain types of homes in a price range.

    Lose Interested Buyers
    They will feel they should be getting more for the price.

    Attract The Wrong Prospects
    They will be comparing it with properties that are bigger and more valuable homes.

    Eliminate Offers
    Buyers make offers based on what properties are available to them.

    Helps The Competition
    A high-priced home makes the others look like a great deal.

    Extend Marketing Time
    Most of the time the price ends up lower than what it could have been to start with.

Common Mistakes Sellers Make:

    Basing value on . . .

    • the original cost of home
    • the cost to re-build it today.
    • the investment in improvements
    • personal attachment
    • unreliable information from others

Is Your Price On Target?
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